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About The Swiss Center for Luxury Research

The Swiss Center for Luxury Research unites luxury researchers and experts from top academic institutions in Switzerland to build a hub for thought leadership on the future of luxury management. Given Switzerland’s tradition in hosting the world’s wealth and riches, its leading role in the world’s luxury watchmaking and hospitality industry, and its proximity to France, Italy, and Germany as Europe’s key luxury goods factories, this think tank is perfectly located to mount a public-private collaboration for luxury business intelligence in the service of research, business practice, and education. Our mission: - We aim to raise Switzerland’s capability and visibility for innovation in the luxury industry. - We aim to observe and make sense of large-scale developments in society in order to assess where luxury consumer behavior and the luxury industry are going, - We aim to inform and support innovation in managerial practice in the luxury industry based on first-hand research results. - We aim to build future-oriented graduate and post-graduate educational programs for the next generation of luxury managers.

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