The True Leader Company

About The True Leader Company

A new model for effective leadership The TRUE Leader programme provides a unique, 21st century approach to developing leaders in any organisation. Founded in 2014 by Admiral Sir Trevor Soar and Nigel Allfrey, TRUE Leader is a simple, natural and complete method for understanding and building leaders. It has been developed as a result of the experience and insight of a highly successful leader, combined with a master facilitator who has developed thousands of potential leaders. This gives participants access to a wealth of knowledge and real-world insights. How we work Delivery of the TRUE Leader concept starts with leadership ‘input’ by the leader. This is driven by the Whole Person model. The leader takes actions with high energy and commitment (heart) which are designed to motivate and empower individuals (hands) and teams (arms) towards a common vision (head). These inputs create the activity carried out by the team. Leadership is like a marathon run in a series of sprints. At any one moment the leader can instantly diagnose the energy and commitment of the team in relation to the activity set and the capacity and to adjust accordingly (legs). Once this approach to leadership is established and consistently applied, the result will be a perception amongst the team that there is TRUE Leadership i.e. Timely decision-making and strategy, Recognition and empowerment, Unity of purpose and Example-setting and role-modelling within the culture of the organisation. This will give them the confidence to perform at their highest level at all times and enable the best to get better. Continuous monitoring and evaluating of the Whole Person input by the leader will ensure that complacency does not set in and that the team remains resilient and able to meet all challenges. This, coupled with appropriate recognition, reward and career development opportunities, will deliver a loyal, stable and high-performing team.

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