The Upside, a Sia company Email Formats
Business Consulting and Services • 
London, England, United Kingdom • 11-20 Employees
The Upside, a Sia company Email Formats
The Upside, a Sia company uses 2 email formats. The most common is {first name} (e.g., john@theupside.net), used 56.2% of the time.
| Format | Example | Percentage |
|---|---|---|
{first name} | john@theupside.net | 56.2% |
{first initial} | j@theupside.net | 43.8% |
Key Contacts at The Upside, a Sia company
Niku Banaie
Ceo & Founder
John Degraft-Johnson
Strategy Director
Harriet Czernobay
Strategy Director
Lucinda Bevan
Executive Strategy Director
Jim Cinalli
Strategy Director
Ashley Claire Hall
Strategy Director
Company overview
| Headquarters | London, England, United Kingdom |
| Website | |
| NAICS | 5416 |
| SIC | 593 |
| Keywords | Insight, Strategy, Growth, Brand Strategy, Proposition Development, Innovation Consultancy, Foresight, Building Audiences, Multichannel Marketing & Communications, Real-Time Marketing & Communications, Sprint Design |
| Founded | 2013 |
| Employees | 11-20 |
| Socials |
About The Upside, a Sia company
The Upside is a global strategy and innovation consultancy. Since March 2025, The Upside is now part of Sia, a next-generation consulting group, powered by 3,000 people in 19 countries. We're on a mission to create upsides that positively impact our world. We do this by injecting the right dose of culture, commerce and creativity. Certified B Corporation® For more information, please visit www.theupside.net
Employees by Management Level
Total employees: 11-20
Seniority
Employees
Employees by Department
The Upside, a Sia company has 15 employees across 4 departments.
Departments
Number of employees
Funding Data
The Upside, a Sia company has never raised funding before.
The Upside, a Sia company Tech Stack
Discover the technologies and tools that power The Upside, a Sia company's digital infrastructure, from frameworks to analytics platforms.
Performance
JavaScript frameworks
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Programming languages
Security
Miscellaneous
JavaScript frameworks
Miscellaneous
Miscellaneous
Analytics
JavaScript graphics
Belgium
United States
Germany
Frequently asked questions
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