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About TheBrand Collective

After over 15 years in the fast-paced world of e-commerce — including my time as Chief Marketing Officer at PrettyLittleThing, I’ve had a front-row seat to what it really takes to scale a business in a competitive, constantly evolving market. From leading marketing strategies that drove rapid global growth, to building and managing teams that executed at speed and scale, I’ve learned how to cut through noise, find clarity in the chaos, and turn vision into impact. Now, I’m bringing that experience to The Brand Collective — a consultancy built for ambitious, high-growth brands that want to scale strategically. Not just with bigger budgets, but with sharper thinking, stronger positioning, and marketing that actually moves the needle. Whether you’re a startup looking to build the foundations, or an established brand ready to level up, I’m here to help you grow with purpose and a plan that works.

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