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Theory+Practice

Theory+Practice Email Formats

Software DevelopmentFlag of CAVancouver, British Columbia, Canada21-50 Employees

Theory+Practice Email Formats

Theory+Practice uses 5 email formats. The most common is {first name}.{last name} (e.g., john.doe@tap.work), used 60.7% of the time.

FormatExamplePercentage
{first name}.{last name}
john.doe@tap.work
60.7%
{first initial}
j@tap.work
14.3%
{first initial}.{last name}
j.doe@tap.work
14.3%
{first initial}{last name}
jdoe@tap.work
3.6%
{first name}
john@tap.work
3.6%

Key Contacts at Theory+Practice

Flag of CA

Hamed Dastranj

Director Of Partnerships

Flag of CA

Ted Violini

Co-Founder And Coo

Flag of US

Edward Mcdonald

Founder, Lead Designer, Professor

Flag of CA

Cartier Andre

Director Of Finance

Company overview

Headquarters1168 Hamilton St, #360, Vancouver, British Columbia V6B 2S2, CA
Website
Keywords
Computer Science, Retail, Demand Forecasting, CPG, Data Strategy, AI, Machine Learning, Personalisation, Behavioural Economics, Product Recommendation, Price Optimisation, Question-First Data Approach, Minimal Viable Data
Founded2018
Employees21-50
Socials

About Theory+Practice

The opportunity isn’t in having data. It’s in asking the right questions of it. At Theory+Practice, we help large enterprises in retail and CPG turn complexity into clarity. Our platform, Continuum AI, connects pricing, demand, marketing, and supply chain data—so leaders can make faster, smarter decisions with confidence. Powered by behavioral economics and AI, Continuum helps teams: • Optimize dynamic and regional pricing strategies • Personalize promotions to boost conversion and basket size • Forecast demand with 95%+ accuracy • Match customers with the right products—at the right time Built by an interdisciplinary team of PhD economists, physicists, and data scientists, we partner through implementation to deliver real value—faster. Continuum doesn’t just deliver answers. It helps you ask better questions—so you can act with intelligence, speed, and impact.

Employees by Management Level

Total employees: 21-50

Seniority

Employees

Entry
Manager
Senior

Employees by Department

Theory+Practice has 16 employees across 9 departments.

Departments

Number of employees

Funding Data

Theory+Practice has never raised funding before.

Theory+Practice Tech Stack

Discover the technologies and tools that power Theory+Practice's digital infrastructure, from frameworks to analytics platforms.

Cloudflare

Cloudflare

CDN

Google Workspace

Google Workspace

Email

Google Hosted Libraries

Google Hosted Libraries

CDN

Amazon Web Services

Amazon Web Services

PaaS

parcel

parcel

Miscellaneous

jQuery

jQuery

JavaScript libraries

Google Tag Manager

Google Tag Manager

Tag managers

HTTP/3

HTTP/3

Miscellaneous

Open Graph

Open Graph

Miscellaneous

Nocodelytics

Nocodelytics

Analytics

Webflow

Webflow

Page builders

core-js

core-js

JavaScript libraries

Frequently asked questions

Theory+Practice is located in Vancouver, British Columbia, CA.
Theory+Practice was founded in 2018, making it 8 years old. The company has established itself as a significant player in its industry over this time.
Theory+Practice has approximately 21-50 employees. The company continues to grow its workforce to support its business operations and expansion.

4.8

40,000 users

top 50
high performer
most used
tier 1 accuracy

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