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About This Could Get Strategic

I help B2B companies and agencies stand out in noisy markets, without the cost or hassle of a full-time hire. With experience spanning SaaS, retail tech, fintech, cybersecurity, manufacturing, AI, entertainment and creative agencies, I make an impact where it counts. I’ll help you sharpen your strategy, clear up your messaging, and build marketing that actually earns its keep. I'm your marketer if: - You're a lone marketer feeling lost in your business and want mentoring or just a friendly face to reassure you that you're making the right decisions. - You're an established business, but leads have dwindled, marketing feels messy and you want someone to uncomplicate it and get you back on track. - You're starting a new business or launching a new product and want support in the right marketing strategy to get you started - You're an agency looking for ad hoc marketing support for yourself or your clients. - You're an agency or thought leader with no time for your own marketing and lead tracking and need a professional to come in untangle the mess and get you on the straight and narrow. I also write a bi-weekly Substack focused on strategy and marketing basics to help leaders and marketing teams get ahead with strategy-first marketing upgrades that will actually improve revenue.

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