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About This Hair Of Mine

THIS BRAND Steeped in heritage, integral to identity and at the forefront of every zeitgeist, the influence Black hair has on society and selfhood is finally being recognised. Yet the luxurious rituals deserved – don’t exist. Enter This Hair of Mine. More than a beauty brand but a space for visibility and freedom of expression, built to enliven the visceral connection between radical beings and their hair that’s rich in texture, heritage and infinite creative possibilities. Offering the elevated beauty rituals we expect and reinventing the outdated practices of today. THIS SCIENCE Our rituals are developed at the supernatural intersection of science, nature and people. Expertly formulated blends of plant-based ingredients, researched and refined to serve beings that expect excellence. We invest in the therapeutic faculty of plant-based ingredients, pioneering research, and advocate for best practices in sustainability. Ensuring that, the purity and performance of our products will never come into question.

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