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About Throne Sportswear

Throne Sportswear is an Australian premium cycling and triathlon apparel brand founded in Q1 2023 by Harry Broad in Samford, Brisbane. We combine premium Italian technical textiles with Australian-based manufacturing and athlete-driven R&D to create performance kit that excels in both competition and training. Our mission is to create exceptional cycling and triathlon apparel that enables sustainable athletic careers while uniting communities and making a positive impact on athletes' lives. We're dedicated to empowering the next generation of endurance athletes to claim their throne. Our vision: To empower the next generation of endurance athletes to claim their throne and reach their full potential. What sets us apart? Our Australian-made excellence delivers faster lead times (4-6 weeks), superior quality control, 2-week production turnaround for club partnerships, and custom sizing for your exact measurements. Specialising in club partnerships, we work directly with Australian cycling and triathlon clubs to create custom kit that perfectly represents your identity while delivering professional-grade performance. Our unique offering includes on-site fitting sessions and no minimum order quantities for reorders. Claim your throne.

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