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About ToldUntold

ToldUntold is more than a platform. It’s a new way to train, retain, and activate sales teams—built to turn fragmented knowledge into measurable performance. Co-founded by Samantha Larsen, Louis Germain and Thomas Menga, ToldUntold emerged from years inside premium retail and a deep understanding of how people actually learn today. Most training tools are unengaging, too top-down, and too disconnected from the realities of the floor. The result? Missed sales. High staff turnover. Teams unprepared to meet increasingly demanding customers. ToldUntold blends microlearning, editorial storytelling, and cultural UX to deliver brand and product knowledge in a format that feels more like Netflix or Instagram than e-learning. And unlike traditional tools, every piece of content is directly linked to the brand’s collections—allowing brands to track the impact of learning on sales in real time, across stores, markets, and teams. The goal isn’t just knowledge. It’s conversion, retention, and consistency. It’s giving teams the tools to succeed, feel part of the brand’s story, and represent it with credibility—day after day. Already used by leading luxury houses, ToldUntold is where retail learning becomes a competitive edge.

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