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About Tomorrowism

Now more than ever, a strong brand isn’t a luxury. It’s business-critical. Strong, clearly-positioned brands outperform the market, always. Tomorrowism is the brand strategy consultancy positioning brands for the future that's coming. WHAT? Tomorrowism is founded on our 20 years’ experience advising some of the world’s most culturally powerful + commercially valuable brands through complex brand growth challenges. We’ve created simple tools and techniques based on how those generation-defining brands were built, and continue to grow. HOW? Flexible on-demand C-level brand growth support, just when you need it. We strengthen, revitalise or re-build a brand’s strategic foundations + embed, then enact, new thinking. WHERE? From our core office in Shoreditch, we support clients all over the world - especially those in and around the global fashion system, beauty industry and retail landscape. WHO? Our chief strategist Beth Bentley sat on the leadership teams and boards at Wieden + Kennedy, adam&eveDDB, VICE, Portas and Urban Outfitters before founding Tomorrowism. She built multi-award-winning brand strategy departments, working with Nike, Google, John Lewis (yep, those Xmas ads), Uniqlo, Lurpak, Honda, The North Face and Topshop. An ex UK Government strategy advisor, Beth is an industry speaker, writer and awards judge. Our MD is Paul Bentley, who ran mixed-discipline creative agencies and design studios - both independent (Household) and network (iris, Dentsu). Expert in bringing together teams to solve complex challenges, Paul turns our strategic advisory services and products into action across every part of an organisation. He runs Tomorrowism’s Togetherism network - a deconstruted, atomised network of other world-class practitioners in other brand-building skillsets. All, like us, ex-leaders of major agencies/publishers/production companies now running independent studios. The network stretches across Europe and the US coasts.

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