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About Trailblazer Research NZ

Trailblazer Research is New Zealand's Focus Group Specialist offering 3 styles of interactive focus groups to businesses throughout New Zealand. Our clients range from small start-ups to multi-nationals and Government departments. We use engaging tech-savvy online qualitative research methodologies to provide insight and inform better business decisions, with expert delivery from project design to final outcomes. These online focus groups and moderated online discussion focus groups enable us to engage more meaningfully with your customers using their preferred and familiar methods of modern digital communication. Our signature Online Discussion Focus Groups are ideal to reach geographically spread target markets, review branding and advertising concepts, interact with hard to engage audiences or discuss private and sensitive topics. Our experience clearly shows our use of digital technology to drive research improves reach and the quality of output and results in rich, in-the-moment data collection. We love what we do and are excited about the positive feedback from clients who have utilised our moderated online discussions research methodology for their projects: 'Engagement in Online Discussion was phenomenal' and 'Great data collection tool for the consumer voice' Amanda Reid, BERL 'The information we received was invaluable' and 'We tested our packaging and marketing materials and have since altered them based on the market feedback' Katherine Reardon, Waitaki Biosciences 'Excellent client service' and 'Delivered a very comprehensive report on time and on budget' Paul O'Leary, Pursuit Public Relations #onlinefocusgroup #focusgroup #onlinediscussion #qualitativeresearch #NewZealand #research #Christchurch #researchNZ #researchChristchurch

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