Traverse Bay Strategy Group

Research Services • St Clair Shores, Michigan, United States • 11-20 Employees

Company overview

Headquarters	22100 Greater Mack Ave, St Clair Shores, Michigan 48080, US
Phone number	+12485050590
Website	traversebaygroup.com
NAICS	5417
SIC	873
Keywords	Organizational Culture, Brand Positioning, Growth Strategy, Primary Research, Product Positioning, Behavioral Economics, Innovation And New Product Development, Identity Economics
Founded	2001
Employees	11-20
Socials

Key Contacts at Traverse Bay Strategy Group

Mike Wilberding

Managing Director

Tony Blair

Owner

Eric Liesnmore

Ceo

Traverse Bay Strategy Group Email Formats

Traverse Bay Strategy Group uses 1 email format. The most common is {first initial}.{last name} (e.g., j.doe@traversebaygroup.com), used 100% of the time.

Format	Example	Percentage
{first initial}.{last name}	j.doe@traversebaygroup.com	100%

About Traverse Bay Strategy Group

Traverse Bay Group is a strategic consultancy - specialized in select research, analytics, and strategic disciplines - designed to understand, manage, strengthen, and grow reputation-driven businesses. The firm was established in 2001 and has been of service to some of the largest and most respected Hospitals, Academic Medical Centers, Institutions of Higher Learning, Utilities and Energy Producers, and Professional Service firms in the United State. Selection and preference in numerous complex businesses, is based on reputation... that is, the clearly held belief that a firm is superior or excellent, by comparison to alternative providers. In these businesses, reputation drives preference and selection. Traverse Bay's approach is unique, in that it employs a disciplined and proven research procedure to understand which specific product/service elements, which messages, which actions, and which branding mechanisms combine to deliver the most powerful preference in a competitive context. The work of the firm is quantitative in nature, and as a result provides highly predictive learning. Traverse Bay clients achieve, on average, an increase in marketing ROI of 8 - 12 %. Traverse Bay Strategy Group was formed in 2001, by executive partners from the leading global advertising agencies and management consultancies. The firm’s clientele include major health systems, medical equipment manufacturers, universities, and complex engineering and manufacturing businesses.

Traverse Bay Strategy Group revenue & valuation

Annual revenue	$1,711,100
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the Research Services industry and current estimated revenues	$5,500,000
Total funding	No funding

Employees by Management Level

Total employees: 11-20

Seniority

Employees

Entry

C-Suite

Manager

Employees by Department

Traverse Bay Strategy Group has 4 employees across 3 departments.

Departments

Number of employees

Funding Data

Traverse Bay Strategy Group has never raised funding before.

Frequently asked questions

Traverse Bay Strategy Group is located in St Clair Shores, Michigan, US.

You can reach Traverse Bay Strategy Group at +12485050590.

Traverse Bay Strategy Group was founded in 2001, making it 25 years old. The company has established itself as a significant player in its industry over this time.

Traverse Bay Strategy Group has approximately 11-20 employees. The company continues to grow its workforce to support its business operations and expansion.