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About Trinity McQueen

We are Trinity McQueen; an award-winning, insight consultancy that makes your audience more predictable. We blend behavioural science and technology to get a truer picture of people and help you be more decisive. Our belief is that people are poor witnesses of their own behaviour. This informs everything we do, making our findings more insightful and powerful. The way we retrieve and interpret our data, we are never misled. We uncover a truer story and help make the right decision an easy one. - We predict people so accurately that you know what they’re going to do next before they do - We distil data down to the single, most meaningful insight - We help you persuade your audience and your board - We are no-nonsense and provide straightforward answers. So, what’s your ambition? Do you want to build meaningful bonds with your audience? We use segmentation analysis, usage and attitude studies, ethnography, shopper insight and cultural trend analysis to make sure your brand clicks with consumers. Do you want to perfect your proposition to make your next launch a success? We work with clients just like you from ideation, through concept testing, proposition development, price strategy and product placement tests to hone your strategy. We’ll make sure you’ll launch knowing it’s already a winner. Do you want to truly engage with your audience? By further developing your brand, tracking its performance, adapting creative and testing new ad formats, you’ll cut through the noise and excite the right people. Do you want to heighten your audience’s experience with your brand? We map your customer journeys, create personas, test and track the usability of your service and your customer experience to help you better your best and learn how to wow them next. We’ve put our methods into action for a host of household brands, from Weetabix to Hyundai, from Berghaus to Asda, and have won acclaim from the Market Research Society for 12 years in a row.

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