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True.

True.

Financial ServicesFlag of GBLondon, England, United Kingdom51-100 Employees

Company overview

HeadquartersLondon, England, United Kingdom
Phone number+444705175
Website
NAICS52
Keywords
Sustainability, Venture Capital, Private Equity, Investment, Retail, Consumers, Business Community, B Corp, Innovation Consultancy, Purpose-Driven, Start-Up Growth
Founded2014
Employees51-100
Socials

Key Contacts at True.

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Matthew Truman

Executive Chair & Co-Founder

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Finlay Mure

Commercial Director

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Richard Brick

Director, Investment

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Liam Buswell

Director - Strategy & Value Creation

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Richard Sharpe

Managing Director

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Carl Davies

Non Executive Director

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Joe Seager-Dupuy

Director, Investment Vc

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Mike Tattersall

Managing Director, Innovation & Cco

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Rachel Marshall

Director

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Kishen Pandya

Director, Investment

True. Email Formats

True. uses 3 email formats. The most common is {first initial}.{last name} (e.g., j.doe@true.global), used 80.5% of the time.

FormatExamplePercentage
{first initial}.{last name}
j.doe@true.global
80.5%
{first name}.{last name}
john.doe@true.global
14.6%
{second initial}.{last name}
o.doe@true.global
4.9%

About True.

True is a consumer specialist investment and innovation advisory firm managing ~$1bn of assets, investing across the consumer, retail, leisure and technology sectors. True's VC Fund focuses on Pre-Seed to Series A, investing up to £2m in companies like Jitty, JENA, Boy Smells, By Rotation, and SeeChange. True's Private Equity Fund primarily focuses on growth equity and buyouts, with portfolio companies Ribble Cycles, Zwift, The Cotswold Company, Hush, Apparel Brands and more. True is also the future-focused partner for global corporates and household brands such as Marks & Spencer, Associated British Foods, Warner Bros. Discovery, 7-Eleven, and TJX, helping to navigate uncertainty and drive growth in a net zero world.

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True. revenue & valuation

Annual revenue$15,500,000
Revenue per employee$228,000
Estimated valuation?$49,600,000
Total funding$8,700,000

Employees by Management Level

Total employees: 51-100

Seniority

Employees

Entry
Director
Manager

Employees by Department

True. has 28 employees across 10 departments.

Departments

Number of employees

Funding Data

Explore True.'s funding history, including investment rounds, total capital raised, and key backers.

Funding Date
Round
Amount
Link to Article
2018-01-141$8,700,000

Funding Insights

$8,700,000

Total funding amount

$8,700,000

Most recent funding amount

1

Number of funding rounds

True. Tech Stack

Discover the technologies and tools that power True.'s digital infrastructure, from frameworks to analytics platforms.

Storyblok

Storyblok

CMS

parcel

parcel

Miscellaneous

Node.js

Node.js

Programming languages

Vimeo

Vimeo

Video players

Swiper

Swiper

JavaScript libraries

SWC

SWC

Miscellaneous

Microsoft 365

Microsoft 365

Email

Cloudflare

Cloudflare

CDN

HSTS

HSTS

Security

Zoho

Zoho

CRM

Google Analytics

Google Analytics

Analytics

Linkedin Insight Tag

Linkedin Insight Tag

Analytics

Frequently asked questions

True. is located in London, England, GB.
You can reach True. at +444705175.
True. was founded in 2014, making it 12 years old. The company has established itself as a significant player in its industry over this time.
True. has approximately 51-100 employees. The company continues to grow its workforce to support its business operations and expansion.
True. has raised a total of $8,700,000 across 1 funding rounds. This investment has helped the company grow and expand its operations.

4.8

40,000 users

top 50
high performer
most used
tier 1 accuracy

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