


TruePillars
Financial Services • Melbourne, Victoria, Australia • 11-20 Employees
Company overview
| Headquarters | 155 Queen Street, Melbourne, VIC 3000, AU |
| Phone number | +611300320288 |
| Website | |
| NAICS | 52 |
| SIC | 621 |
| Keywords | Investments, Investing, SME, Alternative Investment, Superannuation, Finance, Lending, Financial Services, Fintech, Smsf, Business Loans, Invest, Business Finance, Asset Finance, Equipment Finance, High Yield, Alternative Investing, Ethical Lending, Alternative Income, Cash Flow Loans, Responsible Lending, Trail Book Loans |
| Founded | 2016 |
| Employees | 11-20 |
| Socials |
Key Contacts at TruePillars
Neil Brennan
Chief Technology Officer
Adam Crawford
Non Executive Director
Dennis Hakme
Co-Founder And Chief Innovation Officer
TruePillars Email Formats
TruePillars uses 3 email formats. The most common is {first initial}.{last name} (e.g., j.doe@truepillars.com), used 55.6% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}.{last name} | j.doe@truepillars.com | 55.6% |
{first initial} | j@truepillars.com | 22.2% |
{first name}.{last name} | john.doe@truepillars.com | 22.2% |
About TruePillars
TruePillars provides vehicle and equipment financing for Australian SMEs - the 'true pillars' of the Australian economy. TruePillars was launched in 2016 by co-founders John Baini and Dennis Hakme and since 2021, has been backed by Superseed Ventures, the strategic venturing arm of ASX100 listed Reece Group. Previously Managing Director at Royal Bank of Scotland, John Baini leads TruePillars and has over 25 years’ lending experience in Australia, the UK, Europe and the Middle East. Responsible for managing the firm’s operations, Dennis Hakme is a technology specialist with 30 years’ IT and software development experience from start-ups to large corporations such as Telstra and IAG. The TruePillars business name reflects the founders’ belief that small businesses are the ‘true pillars’ of Australia’s economy with SMEs currently employing over 70% of the private workforce.
TruePillars revenue & valuation
| Annual revenue | $1,539,990 |
| Revenue per employee | $86,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Financial Services industry and current estimated revenues | $5,000,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 11-20
Seniority
Employees
Employees by Department
TruePillars has 9 employees across 6 departments.
Departments
Number of employees
TruePillars Tech Stack
Discover the technologies and tools that power TruePillars's digital infrastructure, from frameworks to analytics platforms.
Security
RUM
Miscellaneous
JavaScript frameworks
Analytics
CRM
PaaS
Tag managers
Reverse proxies
Analytics
Frequently asked questions
4.8
40,000 users



