Truna
Financial Services • 
Chicago, Illinois 60654, United States • 1-10 Employees
Company overview
| Headquarters | Chicago, Illinois 60654, United States |
| Website | |
| NAICS | 52 |
| Founded | 2025 |
| Employees | 1-10 |
Key Contact at Truna
Montana Heirman
Co-Founder
About Truna
Truna is a behavioral fintech company designing lending products that reward responsibility. Today’s credit system often traps borrowers in high rates, even when they’re doing everything right. Truna flips that model — turning financial discipline into measurable progress through dynamic loan structures. Our first product focuses on auto lending, with plans to expand nationally and into mortgage and personal credit verticals. Currently building from our launch markets in Florida, Texas, and Georgia, Truna partners with banks, CDFIs, and impact-driven institutions that share our vision for fairness in finance. Together, we’re proving that trust is bankable — and that good behavior should build more than a score. Truna — Where discipline pays.
Truna revenue & valuation
| Annual revenue | $85,555 |
| Revenue per employee | $86,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Financial Services industry and current estimated revenues | $273,776 |
| Total funding | No funding |
Employees by Management Level
Total employees: 1-10
Seniority
Employees
Employees by Department
Truna has 1 employees across 1 departments.
Departments
Number of employees
Funding Data
Truna has never raised funding before.
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