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Trust & Will

Trust & Will

Technology, Information and InternetFlag of USSan Diego, California, United States101-200 Employees

Company overview

HeadquartersSan Diego, California, United States
Phone number+18669087878
Website
SIC811
Founded2017
Employees101-200
Socials

Key Contact at Trust & Will

Flag of US

Mavis Norwich

Head of Sales, Advisors

Trust & Will Email Formats

Trust & Will uses 2 email formats. The most common is {first name}{last name} (e.g., johndoe@trustandwill.com), used 97.8% of the time.

FormatExamplePercentage
{first name}{last name}
johndoe@trustandwill.com
97.8%
{first initial}{last name}
jdoe@trustandwill.com
2.2%

About Trust & Will

Founded in 2017, Trust & Will is the leading digital estate planning platform in the U.S., trusted by over one million individuals and families. Our simple, secure, and attorney-approved online solutions help Americans create wills, trusts, healthcare directives, and other essential estate planning documents tailored to state-specific laws. With a focus on accessibility and a guided experience, we’re transforming how families plan for the future and protect their legacies. In 2025, we launched EstateOS™, the first intelligent platform built to modernize how legacies are planned, managed, and preserved. EstateOS powers dynamic, connected estate plans for families, and introduces AI-enabled workflows, document intelligence, and multi-party collaboration tools for professionals. Our platform supports over 20,000 financial advisors and 200+ enterprise partners and institutions — including AARP, Fifth Third Bank, LPL Financial, UBS, and USAA. By integrating estate planning into client services, we help professionals enable multi-generational wealth conversations, deepen relationships, and drive long-term impact. With more than one million users and $200+ billion in self-reported estate assets, Trust & Will is redefining estate planning as a strategic pillar of modern financial care. Recognized for innovation and leadership, Trust & Will has earned spots on the CNBC Disruptor 50, Inc. 5000, and Deloitte Technology Fast 500™ lists. Learn more at trustandwill.com.

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Trust & Will revenue & valuation

Annual revenue$15,000,000
Revenue per employee$96,000
Estimated valuation?$48,000,000
Total funding$44,500,000

Employees by Management Level

Total employees: 101-200

Seniority

Employees

Entry
Manager
Senior

Employees by Department

Trust & Will has 90 employees across 16 departments.

Departments

Number of employees

Funding Data

Explore Trust & Will's funding history, including investment rounds, total capital raised, and key backers.

Funding Date
Round
Amount
Link to Article
2023-03-231$15,000,000
2024-02-181N/A
2024-11-305N/A
2025-04-116$25,000,000
2025-05-1013N/A
2025-05-226$4,500,000

Funding Insights

$44,500,000

Total funding amount

$4,500,000

Most recent funding amount

6

Number of funding rounds

Trust & Will Tech Stack

Discover the technologies and tools that power Trust & Will's digital infrastructure, from frameworks to analytics platforms.

Segment

Segment

Customer data platform

Reddit Ads

Reddit Ads

Advertising

Contentful

Contentful

CMS

Node.js

Node.js

Programming languages

Nuxt.js

Nuxt.js

JavaScript frameworks

Goober

Goober

JavaScript libraries

Axios

Axios

JavaScript libraries

Ada

Ada

Live chat

Optimizely

Optimizely

A/B Testing

Cloudflare

Cloudflare

CDN

Google Ads

Google Ads

Advertising

Impact

Impact

Affiliate programs

Frequently asked questions

Trust & Will is located in San Diego, California, US.
You can reach Trust & Will at +18669087878.
Trust & Will was founded in 2017, making it 9 years old. The company has established itself as a significant player in its industry over this time.
Trust & Will has approximately 101-200 employees. The company continues to grow its workforce to support its business operations and expansion.
Trust & Will has raised a total of $44,500,000 across 6 funding rounds. This investment has helped the company grow and expand its operations.

4.8

40,000 users

top 50
high performer
most used
tier 1 accuracy

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