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About twelfth

You need qualified pipeline fast, but building demand gen from scratch takes forever. Most marketing teams spend 6+ months hiring, training, and testing approaches while sales waits for leads and leadership questions marketing's ROI. You don't have 6 months. You need results now. That's exactly why twelfth exists. Founded by Steve Armenti after 16+ years in marketing—including 7 years at Google where his team generated over $2B in pipeline—we help fast-growing B2B companies get their ideal customers to raise their hand in under 3 months. Our approach is simple: ABX that actually works. Instead of spray-and-pray marketing that wastes budget on poor-fit prospects, we use AI and intent data to find companies that look exactly like your best customers and are actively researching solutions like yours. Here's how we do it: — Smart Targeting: Find companies that are ready to buy, not just fit your profile — Connected Campaigns: LinkedIn ads, emails, and sales outreach that work together instead of against each other — Teams in Sync: Get marketing and sales aligned on the same goals and metrics — Content That Converts: Personalized messages that resonate with your specific buyers This isn't just theory—it's proven. Marketing teams at companies like Watershed, Integrate, Promowise, and eight25 trust us to deliver what matters: more qualified meetings, better pipeline quality, and faster growth. We operate as your fractional ABX team, handling everything from smart account targeting and campaign execution to reporting and optimization—so you can focus on marketing strategy while we focus on filling your pipeline. Ready to turn your growth goals into qualified meetings?

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