Twiddl

About Twiddl

It started in 2018 when Twiddl’s founder, Marian, was looking to find the right products for her then two-year-old daughter’s frizzy and curly hair. After trying and testing various baby and adult specific brands for curly hair, nothing worked well enough to tame the frizz and glide through the tangles with ease. Marian soon discovered that many other parents shared the same challenges with curly hair products in the market. With this discovery came a strong passion to help alleviate the frustrations and create a range that actually worked and contained only the best ingredients. Alongside a compounding and formulation expert, Marian began the journey of developing the highest quality kids hair products with the aspiration to achieve results with only naturally-derived ingredients. This meant that silicones, sulphates, phthalates, artificial colours, harsh surfactants and synthetic fragrances were all off the list. After years of research, product development and testing, Twiddl was born and launched in 2021. Since then Twiddl has become a widely recognised brand of kids hair products in Australia.

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