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About Tyde Consulting

At Tyde, we help businesses navigate the complexity of AI and technology to deliver measurable growth. In a world of hype, noise, and constant disruption, companies need clarity, focus, and execution that truly moves the needle. We are independent, embedded, and solution-agnostic. That means we act as part of your team, free from vendor bias, with one agenda: your success. We strip away the hype, demystify technology, and concentrate on what matters most, creating business value. Our work spans AI strategy, data readiness, technology transformation, and programme leadership. We cut through noise and delays, reset failing initiatives, and embed AI and automation into business processes to accelerate results. By combining pragmatic AI with deep delivery experience, we surface insights faster, streamline execution, and unlock competitive advantage. We bring clarity to strategy, align leadership teams, and deliver outcomes that matter, not endless slide decks. Our ethos is simple: Clarity over complexity Outcomes over hype Action over inertia You’ll work directly with our founders, Mark Dermody and Jay Parmar, technology and programme delivery leaders who have spent their careers as CIOs and CTOs in some of the UK’s largest organisations.

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