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About ugli sista

be bold ・be yourself ・be an ugli sista Philosophy The deciding idea of ugli sista happened during a journey through Australia. A country, which is enormously inspired by its people. They appear positive and balanced all together. – Women in Australia have a cool, modern and casual style at the same time. Through that the women represent a total new trend. It’s not the beauty that comes first, it’s their charisma. This is what inspired me to create a fashion label which shows that different women of any age, any origin or physical appearance can fall in love with a label. They are women that love challenges, are bold and independent, funny and open and ready to try new things to conquer the world. Women search for emotional affiliation. It is really important to them to share positive and negative moments with their friends. They laugh, party, cry and stick together in many situations -friendships that last a lifetime. Our ugli sista loves life, enjoys adventures, doesn’t let the system get her down, no, she is quick witted and loves her freedom. An ugli sista feels quite hip at different opportunities and occasions of life and that’s because through our apparel we are able to show who we are. Our very own symbol – the label recognition symbol – is the butterfly from where every women in the world can recognize the brand ugli sista. The butterfly symbolizes transformation and freedom. At ugli sista we are not determined for a specific age group because we don’t want to restrict our women, we want to inspire women and call her an “ugli sista”

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