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About Ulluv

Ulluv is a Tralee-based online retail business, founded by Siobhán Stack, which started from Siobhán’s kitchen table in 2017. Siobhán felt there was a gap in the market for an online proposition to take the hassle out of the often-dreaded task of packing the maternity hospital bag! Ulluv received a great reaction upon launch and consistently since and has made life easier for thousands of pregnant women by the provision of pre-packed hospital bags, luggage that has been designed specifically for hospital and hundreds of individual maternity hospital bag contents items. In the 7 years since Ulluv launched, it moved from that kitchen table to a co-working space in Tralee town centre and is currently in a large commercial unit in Monavalley Industrial Estate in Tralee. As well as our various premises changes, our proposition has broadened beyond the life event of having a baby and into areas such as general hospital admissions, serious illness and we are currently working on a “first period” range, with lots more plans in the pipeline ☺️. Ulluv’s mission is to offer a variety of solutions to support women across many of the significant events that can happen during their life. Ulluv was a finalist in the 2018 National Startup Awards and won “Ireland’s Best Pregnancy Product” in the Pregnancy & Baby Fair product awards for 3 consecutive years - 2021, 2022 and 2023.

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