Under the Umbrella Bookstore Revenue

About Under the Umbrella Bookstore

Under the Umbrella is a queer little bookstore coming soon to Salt Lake City. No other bookstore in the area specifically caters to the queer community, providing a safe space for queer folks of all ages to congregate and celebrate their stories. We stock books across all genres and for all ages, including current and classic fiction, nonfiction, poetry, graphic novels, and more. Every book in our store is either queer in content and/or written by queer authors. We also focus on books by small presses and self-published queer authors that you won’t find in general bookstores. We flip the script on the traditional prioritization of the publishing industry by further prioritizing the works and stories of Black queers—especially Black transgender women—and other queers of color, disabled queers, fat queers, two-spirit people, intersex people, asexual and aromantic people, incarcerated queer people, queer sex workers, and other identities within the queer community that experience further marginalization, even within the queer community. As Sylvia Rivera said, there’s no pride for some of us without liberation for all of us. We also carry books specifically for cisgender/heterosexual people so you can send your straight friends here for education instead of using up your energy to do it yourself! All of the other items in the store, including candles, teas, stickers, pins, tote bags, bookmarks, mugs, and jewelry, are made by small queer-owned businesses and queer artists and makers. Beyond the books, the space will include resources for connecting with other queer community members. We’ll have a little free library that people can donate to or take a book from, a small gender-affirming closet, space and resources to write a note of support to an incarcerated queer person, drag queen and drag king story hours, open mic nights, queer tarot readings, book clubs, and more.

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