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About Undergrowth

Undergrowth is a new kind of research agency, founded by journalist Clive Martin and filmmaker Charlie Bone. Our methodology calls upon 15 years of experience working for publications like GQ, The Guardian, The New Statesman, DAZED, The Fence and VICE, across digital, print and documentary. Undergrowth fuses journalistic nous with consumer insights - creating documentaries, whitepaper reports and leave-behind content for agencies and brands. Instead of sitting in an ivory tower, using the same dated market research methods, we get our hands dirty and build research that gets to the inherent truth of a subject. So far we have produced work for brands such as Hovis, Müller, Ladbrokes, Grosvenor Casinos, and The National Grid – collaborating with agencies like VCCP Blue, Virtue Worldwide and Little Dot Studios. We cast from a wide and ever-evolving network of authoritative voices, speaking to everyone from casual consumers to experts in their field to ensure genuine and holistic insights. We produce research that plays and thinks like high-end journalism.

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