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About Underpin Consulting

Underpin Consulting | Strong Foundations Create Mighty Businesses At Underpin Consulting, we specialize in helping service-based business owners—consultants, creatives, coaches, and wellness practitioners—build the foundational structure they need to achieve sustainable growth, regain control, and finally pay themselves what they’re worth. Founded by Jonathan Kaylor, a Strategic Operations Consultant and the self-proclaimed Business Truth Teller, Underpin Consulting serves business owners most people overlook, those who never learned the foundational disciplines of running a business. Our mission is to change that by offering practical, proven strategies that build structure, strengthen confidence, and make sustainable success possible for every business owner. Our signature 4A Process (Assess, Align, Activate, Accountability) starts by rebuilding the core disciplines every business needs: a clear business model, a realistic budget, and meaningful goals. From there, we create a roadmap to help owners make confident decisions, measure real results, and take action, without constantly second-guessing themselves. Whether you're stuck in survival mode or standing on the edge of scaling, Underpin provides the strategic partnership and operational clarity you need to grow with intention. Services include: • Self-guided assessments and foundational worksheets • Targeted strategy sessions for business model, budgeting, and goal setting • The 6-week strategic Alignment • Full 12-week strategic consulting packages with implementation support • Speaking and workshop facilitation for conferences, organizations, and teams This is business consulting with a backbone. We’re not here to chase trends, we’re here to help you build something that lasts.

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