UNRAVELAU Revenue

About UNRAVELAU

Founded by Laura Meijering in 2017, UNRAVELAU is a Dutch high-end fashion brand with a low ecological footprint. UNRAVELAU's goal is to "unravel" the fashion industry, leaving behind only the good parts, and putting an end to fast fashion. Unravelling the fashion industry is a big job, which is why we start with (literally!) cutting the crap, and spreading awareness about the impact we have as people on our planet. We "cut the crap" by only using organic and second-hand materials, turning them into limited or one-of-a-kind garments. The second-hand materials come mostly from the citizens of Almere, but we encourage anyone that has unwanted or worn-out clothes to send them our way, so we can give them a new life. We only produce when a customer commissions us to make something for them. This way, we don’t create dead stock, and we can even make sure the new item fits exactly to each customer’s needs, by changing some details or making it made-to-measure. This is why our production takes time, and we show our customers every step of the process behind their new item so they feel as much a part of the process as we do. By doing this we hope to share our responsibility towards the earth we live on. We feel very responsible for our earth. Reusing and upcycling second-hand materials is one way of addressing the huge amount of textiles that get thrown away every day. Another way is to prevent waste by using our zero-waste cutting technique. This way, we don’t end up with fabric leftovers, and make sure even the tiniest threads are saved up to use again for unique details. However, simply offering a sustainable product is not the answer if consumers are not aware of the impact they have on our planet. Therefore, UNRAVELAU also focuses on spreading awareness. By giving classes, lectures, and asking students questions, we help them to discover their harmful behaviour and show them the easy ways to change this into positive behaviours.

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