Up Front & Fabulous

About Up Front & Fabulous

Up Front & Fabulous is an online pre-launch start-up lingerie brand. We design and make fabulous front-fastening bras and matching knickers. Nothing but. We are 3 women, in our 60s, friends for a long time and very experienced bra wearers. We started Up Front & Fabulous to give bra wearers of all ages a better choice. Why Front-fastening Bras? Actually, we think the question is: why back-fastening bras? Half of us already do our bras up at the front, albeit backwards and upside down, then swivel it around, chafing as we go. The rest of us arrest ourselves every morning with a back armlock, felons all for the crime of bra wearing. Really? It's 2020, not 1920. We use high-quality fabrics and finishes and make every effort to ensure they ethically sourced. Our launch collection will include underwired and non-wired bras for everyday through to special occasion wear. We are developing innovative fasteners and design features to improve fit and comfort without detracting from style. Our website won't go live until we have our first collection ready. In the meantime, we are here on Linked in as well as on Facebook, Instagram and Twitter. Don't worry, we will let you know when you can browse and buy! Fabulous women wear Up Front & Fabulous bras.

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