UpStyle

About UpStyle

UpStyle is a new retail brand in the fashion jewelry sector. Founded in 2014 in New York, USA, by Alexander S. Smirnov & an international team of executives with extensive experience in the jewelry industry. Alexander is also the founder of Zoloto 585, the most recognized jewelry brand in Russia focused on the traditional fine jewelry market. Today, Zoloto 585 operates more than 250 stores nationwide, has sales in excess of $350m and offices in three countries – Russia, Hong Kong and USA. While Hong Kong office serves sourcing purposes, the team from New York supports the product development process for 585. So why create the new brand? OUR FOUNDING IDEA is to create a fashionable jewelry brand where everyone can find the pieces – from costume to fine – that fit their look, combining choice and on-trend style. OUR MISSION is simple – by being inspired by fashionable styles we intend to bring happiness & great value to our customers in a upbeat feel-good environment. WHAT'S SO DIFFERENT ABOUT UpStyle? First – we intend to run our brand more like an apparel brand than a traditional jewelry one: quick to market, always on trend & always something new. Second - we intend to be the place to come for fashionable jewelry – whether you are shopping for costume, bridge or fine pieces. On top of that we will also have a great collection of fashion watches. Third – we think jewelry stores should be a lot more uplifting than they currently are. Our aim is to make sure that every customer leaves with a smile on his or her face. Finally, we are going to offer the jewelry of the world best producers at competitive and fair prices enabling everyone to purchase and to express their individuality. UpStyle – FASHIONABLE JEWELRY FOR ALL.

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