Verve Marketing Revenue

About Verve Marketing

Provide strategy, brand management, marketing, market research, competitive intelligence, project management and advertising services for products and services in healthcare, senior housing, medication compliance, biotechnology, medical technology and non-profit sectors. Manage personnel, budgets, client services and new business efforts. Some highlights: Lead marketing efforts for 15 hearing centers owned and operated by Luna Family Hearing. Create marketing plan, set budgets, set messaging and social media platforms, conduct competitive reviews, write creative briefs. Rewrote website for medication compliance company, Peoplechart, to make it more accessible to medical providers. Supervised roll out of marketing services group for gene sequencing/biotech company Ilumina. Coordinated efforts between onsite and offsite teams including an offshore creative/ production team based in India. Completed positioning study for Zimmer-Spine to develop a messaging strategy consistent with the 510K submission for the product; devised marketing plan that successfully launched Dynesys, a non-fusion spinal treatment. Conducted awareness survey for Alameda Medical Center, focusing on name, mission and areas of expertise. Coordinated survey development in English, Spanish and Chinese. Developed practice development tools for urologists specializing in robotic prostatectomy. Acted as chief strategist for integrated marketing and advertising campaign for Zounds Hearing, a hearing aid manufacturer and retailer including quarterly national competitive analyses. Published first comprehensive study of practice management software usage by this group. Wrote related articles and conducted training seminars for industry on practice management. Fielded national study of senior-oriented services in light of Medicare Reform Act of 2004. Results published and presented at national conference of the American Society on Aging.

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