Videotape

About Videotape

Videotape was built by a team of creative directors, researchers, media leaders, and brand strategists who were tired of guessing how ads would perform after they launched. Our platform helps you test ad creative before it goes live—with feedback from up to 500 real consumers in your target demo, delivered in around 24 hours. We combine selfie-style qualitative video responses with quantitative insights, all aggregated using proprietary AI to identify what’s resonating, what needs improvement, and any potential brand risks. You’ll receive an actionable, visual report that helps you make informed business decisions and avoid wasted media spend—without having to sort through hours of video. Videotape’s panel includes 20M+ U.S. consumers, allowing you to filter by your desired category consumer and demographic. Every creative tested gets a Video Health Score (VHS), benchmarked against our entire database across clarity, quality, and call to action. A score of 85+ earns VHS Certification—placing your work in the top 15% of all creative we’ve tested. Trusted by some of the world’s biggest brands, Videotape brings the rigor of research and the nuance of creative feedback together in one fast, intuitive platform.

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