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About VIRCLE

VIRCLE helps global brands grow in Asia through customer-first retail experiences. We combine AI-powered CRM with verified, real-time purchase data across e-commerce, offline retail, and marketplaces. Powered by our proprietary Digital Product Passport (DPP) technology, we unify fragmented customer data into actionable insights—enabling brands to deliver personalized messages, loyalty rewards, and immersive brand moments across every touchpoint. Our solution includes campaign automation, membership systems, digital tickets, and CRM-native popup tools—all integrated seamlessly with APAC-native platforms like KakaoTalk. This gives marketing teams the agility to act on real customer behavior, not assumptions. Since launching in 2021, we've supported LF (formerly LG Fashion) in pioneering DPP-based CRM in fashion, enabled Kolon FnC’s shift to loyalty-based digital membership, powered Handsome’s offline pop-up store with digital ticketing, and led Lululemon Korea’s retention campaign "Together We Grow.” Global brands like Hoka, Hunter, Ader Error, and the Bluebell Group use VIRCLE to create real emotional connections with APAC consumers. We are trusted by 550,000+ discerning fashion & beauty consumers, with over 2 million Digital Product Passports minted to date. We partnered with KAKAO and its blockchain platform GROUND X to strengthen data security and traceability. We also partnered with NAVER, and its e-commerce solution partner CAFE24, to bring seamless CRM integration to Korea’s top online retail platforms. In 2024, we were selected for the “DeepTech TIPS” program by Korea’s Ministry of SMEs and Startups. In 2025, we became the official CRM solution for Joy Works, the Korean distributor of Hoka. VIRCLE simplifies connection and amplifies experience—at scale, with heart.

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