Vital Writing Revenue

About Vital Writing

The world is exploding with written content. You will read tens of thousands of words today, but only retain those you believe to be vital. From news and work presentations, to advertisements, social media, and texts, we are inundated with content. How much information do we remember and what ideas do we carry through to the next day? Strong strategic writing and content planning are vital to the success of marketing initiatives, public outreach campaigns, search engine optimization, and brand building. Vital Writing creates goal-oriented communications plans and crafts brand-authentic content for your target audience that is engaging, memorable, and effective. We excel at: --Translating complex and technical information into messaging that resonates with your audience --Extracting key points from numerous sources and creating unified messaging --Defining your corporate voice to create consistent messaging and standardized content --Seamlessly providing agencies with supplementary support on large projects, crisis situations, or to complete the team for an RFP response or new client proposal Strategic Communications Work: Xerox: training manual Homewood Residential Builders (HRB): define voice, messaging, site content, internal communications, investor presentations Industrial Environmental Association (IEA): messaging, voice, site content, marketing & membership materials, content planning TIAA-CREF: customer and employee communications, technical product writing, corporate style guide McRea Woodson & Associates: customer communications, new client marketing, SEO KCDPR: technical/ financial press releases and articles Parent Resource Center (PRC): define voice, messaging, customer & community communications for brand awareness Federal Housing Solutions (FHS): define voice, build brand, site content

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