VPMR

About VPMR

VPMR is a full-service, global custom primary market research firm serving the pharmaceutical and healthcare industries. We have been conducting research for over 18 years, formerly as Verispan’s Primary Market Research Division. We provide fully custom business solutions from early clinical development through post-launch and are highly skilled in qualitative and quantitative research methods and application. In addition, we provide strategic consulting services. Some of the types of research we are currently conducting: New Product Development/Market Potential and Forecasting; Promotional Development (e.g. positioning, message, creative concept, visual aid); Awareness and Usage Tracking; Message Recall/Tracking. We pride ourselves on our ability to integrate primary research and secondary data solutions to better understand attitudinal influences on actual market behavior. We collaborate with multiple secondary research suppliers. For example, we utilize secondary data: (1) to precisely target physicians for primary research based on behavior to explore rationale and drivers (e.g., early adopters, switchers, high/low prescribers); (2) to construct forecast models. We have expertise in conducting both qualitative and quantitative studies in an extensive range of therapeutic categories, respondent types, and treatment settings. You can access more information by contacting allison.fuller@vpmrllc.com.

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