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About Warhaftig Associates

Our focus is access. Our team is committed to strategies and communications that help overcome access and onboarding hurdles so that patients can get onto therapy faster. That’s it. Our clients come to us for help with complex issues around access and patient onboarding. They come back to us for the way that we transform those complex issues into clear and engaging messages. We combine research with expertise to develop a product’s value proposition, create market-shaping resources, and develop tactics. We are field-team─focused. We help account managers secure formulary positioning, give reimbursement managers the broad range of resources they need to support office staff, and provide sales reps with pull-through resources and training so that HCPs have the information they need to get prior authorizations approved. We seek to reach every stakeholder with compelling messages: payers, field teams, providers and their staff, and patients and their caregivers. And that means understanding each individual’s or organization’s perspective on value.

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