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About We Are Liberty

Amazon has evolved from the ‘everything store’ to one of the world’s most powerful behavioural marketing platforms. Every search, browse, watch, listen and purchase is a privacy-safe, first-party signal of intent across Prime Video, Twitch, Fire TV, Music, Alexa and more. With Amazon’s first-party signals we’re not guessing who people are or what they’re doing. We are using observed behaviours with controllable recency and frequency to build and fine-tune custom audiences. We then activate them through Amazon DSP with unified cross-screen reach. These shopping and streaming signals are exclusive to Amazon DSP - they aren’t resold to other DSPs. At Liberty, we’re independent and all-in with Amazon Ads. Our mission is simple: to help every brand and agency use Amazon’s first-party data to plan, activate, and learn. The focus isn’t just on products - it’s on people, their behaviours, and the full-funnel growth you can measure. That’s how we unlock real performance, and it’s why Amazon has verified us as one of only 23 AdTech Activation partners worldwide. With our single all-in CPM (trading, tech, reporting included) and no spend thresholds, you can test small, launch quickly and scale without hidden fees. Premium supply access, expertise and bundled measurement (our own platform, Liberty Live and AMC) means more budget goes to working media, planning is simpler, and ROI is easier to prove. As an AdTech Activation Partner, we’re audited by Amazon. That means faster, cleaner activation and measurement you can trust. Connect with the team today to learn more.

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