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About WebIQ Analytics

Most businesses waste 30% of their marketing spend because they can't see what's driving sales. We fix that. WebIQ Analytics helps growing businesses (£1M-£50M turnover) discover what's working in their marketing through proper measurement and smart execution. Our clients typically see 25% better returns within 90 days. We solve five critical marketing challenges: 🔍 Marketing Mix Modelling - Think CSI for your marketing budget. We analyse all your channels together to show what's genuinely driving sales. No more last-click nonsense. 📊 Analytics Engineering - Stop wrestling with spreadsheets. We build systems that connect all your data automatically, saving hours of manual reporting. 🧪 Conversion Optimisation - Turn more visitors into customers without spending more on ads. Small changes, big results through scientific testing. ⚖️ Analytics Implementation - Your tracking is probably broken (and you don't know it). We set everything up properly—GDPR compliant, accurate, built to last. 🚀 Digital Marketing - Most agencies either do the marketing or measure it properly. We do both. Campaigns built on real data, optimised with proper testing, measured accurately from day one. What makes us different: Unlike other agencies, we don't just run campaigns and hope for the best. Every strategy decision is based on data. Every campaign is built to be measured. Every result is tracked back to revenue. Results our clients achieve: Clear answers about where to spend more and where to cut back One dashboard showing real numbers, not conflicting reports Campaigns that drive customers, not just clicks Peace of mind with compliant tracking that works We speak business, not statistics. Every insight comes with clear actions to take. Founded by Terry Manu Hennah - 10+ years solving marketing puzzles, an enterprise consultant, cross-platform certified across many verticals.

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