West Riding Personal Financial Solutions Revenue

About West Riding Personal Financial Solutions

Managing over £100m in client assets West Riding is the only completely Independent Financial Advisor firm in Castleford. Based in West Riding House at 6-8 Commercial Street, Castleford, we are surrounded by ample and low-cost parking, we advise on all areas of personal finance, including life assurance and all forms of protection, savings and investments, tax planning, pension fund management, drawdown and annuities. West Riding is a family business founded in 2004 by Neil and Linda Liversidge. Neil has worked in financial services since 1980. His experience includes five years in charge of investment research at a major UK IFA network, where, as the ‘advisor to the advisors’, he provided research and guidance to more than 1,800 IFA firms throughout the UK. Linda Liversidge, who joined West Riding after 10 years' experience in a major Leeds law firm, is Company Secretary. Assistant Director Toni Turton heads up our administration team with paraplanners Nikita Kyle and Amy Hirst. Neil Liversidge is a regular contributor to BBC programming and has appeared on BBC Radio 4's Money Box and BBC TV's Panorama. For an exceptionally long 8-year run on BBC Radio Leeds, Neil was the station's 'Money Guru', answering listeners' money questions and commenting on financial matters in a regular weekly slot with one of BBC Local Radio's most distinguished broadcasters, Andrew Edwards. In the print media, Neil wrote a monthly column for over five years in the trade magazine Money Marketing. His letters and articles have also been featured in many other publications. Restricted advisers are limited as to the products, funds, and services they are able to offer. Most 'appointed representative' firms are restricted, as are most of the large national firms, meaning they can only offer you their own in-house products and funds, or those of other firms with whom they have some form of reciprocal arrangement. This inflates their profits but often camouflages the total

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