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About WGG Consulting

Incredible marketing campaigns achieve the perfect balance between qualitative creativity and data-driven decision making. That’s what drives profitable growth, and that’s what I’m an expert in. I help companies grow through better marketing, with a specialization in paid digital ads, which means lots of A/B testing & data analytics paired with creative strategy. The want-got gap - WGG - is the gap between what you've got and what you want. That gap is usually not enough customers, not enough learning, not enough revenue, or all three. I close that gap for my clients. My B2C clients have included a wearable baby blanket, braided rugs, multiple clothing brands, artisan knives, ice cream, and more. My B2B clients have included a drop shipping service, a coworking space, a product photo editing app, a music production company, and multiple SaaS products including a major chatbot software company and a conference room booking platform. I drive results - high ROI, low CPA (or CPL for some of the B2B clients). Daily budgets have ranged from $50 to more than $20,000. Most marketing teams lean too heavily toward the creative side or the data side. I'll make sure we’re using both sides of our brains and finding every opportunity to grow your business - every creative concept, every improvement to conversion rates, every small pocket of positive ROI.

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