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About What's The Matter

What's The Matter is an independent publication launched in August 2024 by Matt Kendall that delves deep into the emerging world of alternative materials and feedstocks. 𝗢𝘂𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗶𝘀 𝘁𝗼 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀, 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀, 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗶𝗱𝗲𝗮𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗼𝘂𝗿 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 𝗲𝗰𝗼𝗻𝗼𝗺𝘆. When we have an exponentially growing linear materials economy, the consequences of our material choices are more pressing than ever. What's The Matter offers a critical exploration of the potential solutions on the horizon. We investigate where these solutions lie, the obstacles that hinder progress, and the systems change required to stay within our planetary boundaries. Our content is designed to bridge the gap between industry experts and curious readers, offering insights into the novel materials and technologies poised to revolutionise how we consume and dispose of products and interact with our environment. From pioneering research to groundbreaking projects, we provide a comprehensive view of the forces driving sector-wide transformation.

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