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About What the Financial

What the Financial is an inclusive financial literacy platform, offering a wide range of digital courses, one-on-one coaching, and the ability to navigate your financial plan with the aid of one of our wealth coaches to empower you to take control of your financial future. Founder and CEO, Pam Malhotra, brings over 17 years of experience in the Financial Services industry to the table as the lead educator and coach ensuring you receive quality education, insight to strategies and assistance regarding your specific financial needs. From financial literacy education, to budgeting basics to advanced money management and strategy. WTF’s course offerings tailored approach to your need’s no matter what stage you’re currently in can give you the clarity you need when it comes to your money. With so much conflicting information and stigma around wealth building and money, What the Financials ultimate goal is to provide accurate, factual, and easily digestible information so you can start wealth building with confidence. WTF aims to provide you with the necessary tools you need to make informed decisions to navigate your financial future.

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