White Story Revenue

General Retail • Melbourne, Victoria, Australia • 21-50 Employees

White Story revenue & valuation

Annual revenue	$2,395,540
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the General Retail industry and current estimated revenues	$7,700,000
Total funding	No funding

Key Contacts at White Story

Sasha Hyde

Managing Director

Fiona Myer

Founder & Creative Director

Teresa Vieira

Senior Director

Company overview

Headquarters	Melbourne, Victoria, Australia
Website	whitestory.com.au
NAICS	4234
Keywords	Detailing, Cotton Pieces, White Shirts, Luxury Label
Employees	21-50
Socials

White Story Email Formats

White Story uses 4 email formats. The most common is {first name} (e.g., john@whitestory.com.au), used 40% of the time.

Format	Example	Percentage
{first name}	john@whitestory.com.au	40%
{first initial}	j@whitestory.com.au	33.3%
{first name}.{last name}	john.doe@whitestory.com.au	20%
{first initial}.{last name}	j.doe@whitestory.com.au	6.7%

About White Story

Founded in 2015 by Melbourne-based Creative Director Fiona Myer, WHITE STORY was born to present an alternative to fast-paced luxury fashion cycles and is dedicated to the philosophy of simplicity. Established from a single focus, our origins are rooted in the quintessential WHITE SHIRT — the foundation of our craft, and our wardrobe. "In a world that is fast becoming complicated, White Story is about finding simplicity in all that we do and all that we wear. It's the space between the lines that allows us to dream.” - Fiona Myer Every White Story piece is designed, cut and patterned by hand in our Cremorne studio, using the finest materials and noblest of fibres. At White Story we are committed to supporting local artisans, with the majority of our pieces constructed on Australian soil. After nearly a decade, White Story has evolved into a full ready-to-wear brand that continues to pay homage to Australian craftmanship, offering elevated and effortless silhouettes, one chapter at a time.

Employees by Management Level

Total employees: 21-50

Seniority

Employees

Entry

Manager

C-Suite

Employees by Department

White Story has 10 employees across 7 departments.

Departments

Number of employees

Funding Data

White Story has never raised funding before.

White Story Tech Stack

Discover the technologies and tools that power White Story's digital infrastructure, from frameworks to analytics platforms.

Cloudflare

CDN

Klaviyo Reviews

Reviews

Google Tag Manager

Tag managers

Shopify

Ecommerce

DataDome

Security

HTTP/3

Miscellaneous

HSTS

Security

Open Graph

Miscellaneous

Facebook Pixel

Analytics

core-js

JavaScript libraries

Apple Pay

Payment processors

Google Analytics

Analytics

Frequently asked questions

White Story is located in Melbourne, Victoria, AU.

White Story generates an estimated annual revenue of $2,395,540. This revenue figure reflects the company's market position and business performance in its industry.

White Story has an estimated valuation of $7,700,000. This valuation is calculated based on industry-standard revenue multiples and reflects the company's growth potential and market positioning.

White Story has approximately 21-50 employees. The company continues to grow its workforce to support its business operations and expansion.