Whitfords Designer Appliances

About Whitfords Designer Appliances

The Whitford Family Business started in Five Dock in Sydney in 1922, by first generation Frances and George in a small grocery shop attached to their residence. This was the start that they had dreamed about, to have their sons George and Jim to be able to work with them in the Shop after School and then continue in the Business. After just a few years in 1926 and much enthusiasm, personal service and hard work, serving their local Community they built a large Corner Store with a Butcher shop and residences attached. In these early days groceries, fruit and vegetables and a range of haberdashery, as well as a milk bar and lolly counter which attracted the children on their way home from School. George and Jimmy and their wives, Daphne (nee Cromie) and Silvia (nee Lindsell) worked in the Store with other family, cousins , aunts & uncles ( approx 14 family members working together). The arrival of the third generation into the Business in the 1950's of George (3) John and sister Frances assisted the expansion of another enterprise, a Real Estate Business of George A Whitford & Sons was established in Five Dock. With the Real Estate Business selling the homes it was apparent that there was a need in the local area to provide a Home Appliance Store, and in 1955 Whitfords Home Appliances was established at 167 Great North Rd, Five Dock (next door to the Commonwealth Bank) as a family enterprise with third generation family George and Silvia and their children, Frances, George and John selling refridgerators, washing machines and stoves also jugs, kettles, irons and toasters. With the advent of television in 1956 Whitfords Home Appliances was well established to meet the growing needs of the Community.

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