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About wifm

At wifm we take a different approach to making communicating simple and effective, if we can't find your wifm then we aren't doing our job properly. Effective communication is arguably the most important skill any salesperson must acquire, with all the product knowledge in the world an ineffective communicator is still on the back foot. Whether you sell a simple commodotised product or a highly complex technical service, the ability to actively listen, question and manage a potential or existing customer determines your ability to achieve and exceed your objectives. By following a simple set of rules, Wifm breaks communicating down into practices that will ensure personal and team success. Of course, it is important to state that this success can only be achieved if the participants are willing and driven, without which no coaching can be successful.

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