Willful Email Formats

Software Development • Toronto, Ontario, Canada • 21-50 Employees

Willful Email Formats

Willful uses 3 email formats. The most common is {first name} (e.g., john@willful.co), used 58.6% of the time.

Format	Example	Percentage
{first name}	john@willful.co	58.6%
{first initial}	j@willful.co	37.9%
{first name}{last name}	johndoe@willful.co	3.4%

Key Contacts at Willful

Tony Gueret

Director Crm & Lifecycle Marketing

Kevin Oulds

Co-Founder & Head Of Research & Innovation

Sarah Cook

Director Of Product

Andres Peña

Director Of Engineering

Company overview

Headquarters	200 Wellington Street W. Suite 900 Toronto, ON M5V 3C7, Suite 900, Toronto, ON ON M5V 3C7, CA
Phone number	+18882130516
Website	willful.co
SIC	737
Keywords	Wills, Power Of Attorney, Living Wills, Wills And Estate
Founded	2017
Employees	21-50
Socials

About Willful

Willful was founded as an alternative to traditional estate planning, and it allows Canadians to make end-of-life arrangements quickly and easily. Customers are guided through entering basic information including their name and date of birth, as well as the names of their beneficiaries. When the customer is finished filling out details about property, gifts, and beneficiaries, Willful generates a document (or documents depending on the package selected) and provides instructions for how to make it legally binding by having it signed in the presence of two witnesses. Willful offers three packages, starting at $99 CAD for an individual will, $189 CAD for a will and power of attorney documents (Premium Coverage plan) and $329 CAD for a Premium Coverage for Families plan. Willful also allows for unlimited edits to each document, saving users even more time and money in the future. 56% of Canadian adults don't have a will. Do you?

Employees by Management Level

Total employees: 21-50

Seniority

Employees

Entry

Manager

Director

Employees by Department

Willful has 15 employees across 6 departments.

Departments

Number of employees

Funding Data

Explore Willful's funding history, including investment rounds, total capital raised, and key backers.

Funding Date	Round	Amount	Link to Article
2021-05-08	13	$750,000
2023-02-01	3	N/A

Funding Insights

$750,000

Total funding amount

Number of funding rounds

Willful Tech Stack

Discover the technologies and tools that power Willful's digital infrastructure, from frameworks to analytics platforms.

Reddit Ads

Advertising

reCAPTCHA

Security

Social Snowball

Affiliate programs

theTradeDesk

Advertising

Google Sign-in

Authentication

ClickCease

Security

Ada

Live chat

Hotjar

Analytics

Zoominfo

Analytics

Zendesk

Documentation

Cloudflare

CDN

Stripe

Payment processors

Frequently asked questions

Willful is located in Toronto, Ontario, CA.

You can reach Willful at +18882130516.

Willful was founded in 2017, making it 9 years old. The company has established itself as a significant player in its industry over this time.

Willful has approximately 21-50 employees. The company continues to grow its workforce to support its business operations and expansion.

Willful has raised a total of $750,000 across 2 funding rounds. This investment has helped the company grow and expand its operations.