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About Willow & Jo Consulting

Willow & Jo is a specialised consulting firm focused on helping retailers build and optimise their Retail Media solutions. With over 20 years of experience in digital advertising and commerce media across Asia-Pacific, we bring deep expertise in setting up and scaling Retail Media networks that drive revenue growth. Our team has extensive experience working with leading marketplaces such as eBay, Rakuten (an affiliate network), and Carousell. This includes developing the largest Retail Media network in Southeast Asia and successfully implementing Retail Media strategies at eBay Australia. Our proven track record gives us the knowledge and insight to help clients navigate the complexities of Retail Media and optimise their advertising efforts across on-site, off-platform, and in-store channels. We offer end-to-end support in: Building Your Retail Media Team & Structure: We help design your Retail Media team, define roles, hire the right talent, and establish efficient workflows to ensure success. Developing a Comprehensive Strategy: We create customised Retail Media strategies that align with business goals and drive sustainable growth. Ad Tech Vendor Selection & RFP Process: We guide you in selecting the right technology vendors, managing the RFP process, and ensuring your solutions optimise your on-site, off-platform, and in-store advertising revenue. Driving Revenue Growth: We craft smarter Retail Media strategies that leverage the unique dynamics between endemic and non-endemic brands, maximising revenue opportunities across your commerce network. Affiliate Marketing Integration: We advise on integrating and managing affiliate marketing programmes within your Retail Media strategy to boost long-term growth. At Willow & Jo, we are here to be your trusted partner in navigating the complexities of Retail Media. Whether you’re just starting out or looking to optimise your existing strategy, we bring the experience and knowledge to help you succeed.

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