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About Wine BI

Wine B.I. provides business analytics services to mid-sized wineries. Any winery that sells to national accounts (Safeway, Raley's, Publix, Kroger, Walmart, etc.) would see an immediate ROI from our services. When national grocery chains purchase wine, they are often more concerned with the performance of the specific wine category and product in the rest of the market, than the actual taste of the wine. Salespeople need to be supplied these fact based selling stories! Most of the larger companies have a whole analytics department working on the services Wine B.I. offers. Small to mid-sized wine companies understand the importance of scan data and have had conversations about it, but typically, the conversations stop at the high price tag of $200k+ for data and also employees to compile, interpret, and convey the information. The services available: - Account reporting - Executive summaries - UPC/brand rankings - Feature/display/program requests - Business review - New item presentations The wine industry is so far behind the rest of the CPG world. Most CPG companies purchase IRI or Nielsen scan data to support business operations. Outside of the top 20 wineries, not many companies work with scan data. I can provide a top-level service for a fraction of the price and headaches of having an in-house team.

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