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About WMR – World Market Research

WMR – World Market Research provides consulting-oriented Market Research Services to companies globally, helping them to tap into their individual market potential. We offer a full range of services in all quantitative and qualitative methodologies. We specialize in online and CATI data collection, but also offer in-depth personal interviewing, focus group discussions, mystery shopping, in-mall or in-street intercept interviewing, product testing, in-home interviewing and door-to-door data collection in the following key areas: - Concept Development, Branding & Packaging - Product Awareness & Usage - Consumer Attitudes & Behaviors - Marketing Communications Development & Tracking - Customer Satisfaction, Loyalty & Segmentation - Patient Emotional & Therapeutic Insights - Physician, Opinion Leader and C-Level Discussions. Our main services include but are not limited to the following: Computer Assisted Telephone interviewing in multi-languages using native speaking and multi-lingual interviewers (CATI) Online / Web surveys with panelists (CAWI) Computer Assisted Personal interviewing in-hall or central facility (CAPI) Focus group discussions, depth interviewing, F2F data collection methods (home visits, trade shows, street or mall intercepts, etc.) Survey programming and hosting Questionnaire design and drafting Data delivery in different formats (Tabulations, Excel, ASCII, SPSS) Top line summaries, full reporting and desk research

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