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About WONHWA

WONHWA is a UK-based experiential marketing agency on a mission to bring the soul of Korean beauty to life in the UK. We specialise in immersive offline events that connect leading K-beauty brands with engaged UK influencers and beauty enthusiasts. From curated WaveMaker Workshops to Community Events, WONHWA bridges the gap between Korea’s vibrant beauty culture and the UK market. At our core, we’re all about community, creativity, and meaningful brand storytelling. Whether you're a long-time K-beauty fan or just discovering it, WONHWA creates moments that inspire connection - and leave a lasting impression. We focus on offline experiential marketing as the foundation for building brand awareness and loyalty, while also offering strategic consulting and online marketing support. WONHWA forms long-term partnerships by providing valuable feedback to help brands align with UK consumer values (e.g. product education, shade diversity). As we do not operate in retail, there is no competition with POS - we are happy to direct consumers to your chosen sales channel(s). Get in touch to position your brand at the heart of the UK’s growing K-beauty community.

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