World Afro Day® Email Formats

About World Afro Day®

World Afro Day® 15th September is a global day of celebration and liberation of Afro hair and identity. Since September 2017 it has been endorsed by the UN Office of the High Commissioner for Human Rights and Decade of African Descent. World Afro Day® CIC is a Community Interest Company, which means all profits benefit the community. World Afro Day® is a registered trademark, a global inclusion and identity movement, not a hair business or hair brand. *2022 World Afro Day® was a key contributor to the UK Equalities and Human Rights Commission (EHRC) guidelines to prevent Afro hair discrimination in schools. *2023 will be the 7th anniversary of World Afro Day (WAD). *We have created a global spotlight on Afro hair inclusion, which in 2021 generated 81 pieces of coverage with an overall reach of over 1.5 billion. *We have pioneered a global solution in education, called the Big Hair Assembly®. The event reaches over 500 schools internationally and over 170,000+ kids and young people. *WAD is supported by five UK Education Unions: ASCL, NAHT, NASUWT, NEU and Voice Community to end hair discrimination in schools. *We have generated impressive celebrity support: Yara Shahidi, Janet Jackson, Jill Scott, Quest Love, Larry Blackman, Viola Davis, Naomi Campbell, Tracee Ellis-Ross, Kerry Washington, Fleur East and Judi Love etc. *We commission pioneering research: Teaching: Diversity and Inclusion and The Hair Equality Report. See our website. *2018 our founder Michelle De Leon made a speech at the United Nations, Geneva. We have influenced the UN, the UK and international governments to address Afro hair discrimination. *Previous major brand sponsorships include Superdrug, Cantu, P&G/Pantene. * World Afro Day actively partners with people and brands from all backgrounds. We lead innovation and inspiration to create inclusion and impact.

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