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About Ylva Erevall Photography

I have always been devoted to artistic solutions. That’s why photography was the perfect outlet to unleash my creativity through visual storytelling. 15 years later, I can confidently deliver relatable and refreshing visual content through a meticulous understanding of any client’s vision. How do I do that? It’s mostly lighting ;)... But I rely on creative collaborations, by utilizing a carefully curated crew and high-quality production resources to push visual boundaries for all my clients. My professional philosophy is rooted in always providing a relaxed and fun atmosphere, putting nearly any subject, client, or crew member at ease with my easygoing and fun-loving personality. I’ve always prioritized a “listen-first” approach. I lead with empathy and acknowledge that bringing out the best in everyone requires patience and understanding. In order to bring out distinct and artistic looks in each campaign and project, I apply a diligent process, for planning and organization, so that everything is ready ahead of schedule on set, and on-time for delivery. My background as a fashion coordinator at H&M in Sweden honed my eye for detail, but it was my move to New York that plunged me into the beautiful world of photography. And with my recent move to LA, I am excited to continue learning, growing, and exploring how I can use my skills to benefit your needs. So get in touch, and let’s explore possibilities to work together!

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